All posts filed under “small business

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How to Win Business and Influence People Part 1: Use Better Bait

Read Parts 2 & 3 of this series by following these links: https://intelligent-advertiser.com/2019/03/03/how-to-win-business-and-influence-people-part-two-be-a-better-merchandiser/ https://intelligent-advertiser.com/2018/11/21/how-to-win-business-and-influence-people-part-3-diversify-less-focus-more/ If your goal is to show a positive return on your invested marketing dollars, there are three key components of your marketing strategy that must work in harmony:  The math, or… Read More

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How to Win Business and Influence People Part 2: Be A Better Merchandiser

Read Parts 1 & 3 of this series by following these links: https://intelligent-advertiser.com/2019/03/03/how-to-win-business-and-influence-people-part-1-the-message/ https://intelligent-advertiser.com/2018/11/21/how-to-win-business-and-influence-people-part-3-diversify-less-focus-more/ If your goal is to show a positive return on your invested marketing dollars, there are three key elements of your strategy that must work in harmony — the math, the… Read More

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How To Win Business and Influence People Part 3: Invest with More Focus and Less Diversification

Read Parts 1 & 2 of this series by following these links: https://intelligent-advertiser.com/2019/03/03/how-to-win-business-and-influence-people-part-1-the-message/ https://intelligent-advertiser.com/2019/03/03/how-to-win-business-and-influence-people-part-two-be-a-better-merchandiser/ Very few local businesses have enough of an advertising budget to purchase effective amounts of advertising — or develop effective creative — in more than one type of media. Intelligent Investors know diversifying… Read More