All posts filed under “Marketing

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How to Win Business and Influence People Part 1: Use Better Bait

Read Parts 2 & 3 of this series by following these links: https://intelligent-advertiser.com/2019/03/03/how-to-win-business-and-influence-people-part-two-be-a-better-merchandiser/ https://intelligent-advertiser.com/2018/11/21/how-to-win-business-and-influence-people-part-3-diversify-less-focus-more/ If your goal is to show a positive return on your invested marketing dollars, there are three key components of your marketing strategy that must work in harmony:  The math, or… Read More

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How To Win Business and Influence People Part 3: Invest with More Focus and Less Diversification

Read Parts 1 & 2 of this series by following these links: https://intelligent-advertiser.com/2019/03/03/how-to-win-business-and-influence-people-part-1-the-message/ https://intelligent-advertiser.com/2019/03/03/how-to-win-business-and-influence-people-part-two-be-a-better-merchandiser/ Very few local businesses have enough of an advertising budget to purchase effective amounts of advertising — or develop effective creative — in more than one type of media. Intelligent Investors know diversifying… Read More

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How to Simplify Your Marketing Strategy

All marketing and advertising —from the Goodyear blimp to a coupon sent to customers on their birthday—fall under one of three categories Customer Acquisition or lead generation, or how you drive new customers into your retail business, website and ultimately into a database. Value Optimization… Read More