Advertising, Money, Business
Category: Investing
8 Simple Steps to Help you Estimate A Return on your Advertising Investment
Imagine this. One day, while sitting in your office and dreaming of ways to make more money, you call up a stock broker and buy several thousand dollars’ worth of stock in TBD Corp. The […]
How to Buy TV Advertising, Get Results, and Not Waste Money: Part 2
Television advertising is not for everyone, but it still can work as well or better than many other marketing tactics. Truth is, traditional TV may be the single most effective and efficient way of attracting […]
How to Buy TV Advertising, Get Results, and not Waste Money: Part 1
It’s not hard to buy advertising, anybody can do it. You don’t have to work with an ad agency, and you don’t have belong to any exclusive club. All you need is money and a […]
How Someone Is Beating Amazon
If you’ve ever driven through South Dakota, you know about Wall Drug. If you’ve never visited South Dakota …. Chances are …. You’ve heard about Wall Drug. This sprawling retail operation in the middle […]
How To Be The Gordon Gekko of Advertising
What you pay to advertise to customers directly influences important measurements such as cost per lead, cost per customer acquired, and cost per sale Intelligent investors use reliable measurements when evaluating stocks, like earnings per […]
The Secret To Getting More Response From Your Advertising
There are A LOT of things that need to go right before you succeed in advertising. First, you need to buy the correct media, at the right time, and at the right level of repetition. […]
How To Win Business and Influence People Part 3: Invest with More Focus and Less Diversification
Very few local businesses have enough of an advertising budget to purchase effective amounts of advertising — or develop effective creative — in more than one type of media. Intelligent Investors know diversifying their stock portfolio spreads […]
How to Win Business and Influence People Part 1: Use Better Bait
If your goal is to show a positive return on your invested marketing dollars, there are three key components of your marketing strategy that must work in harmony: The math, or the media buy – […]
How to Simplify Your Marketing Strategy
All marketing and advertising —from the Goodyear blimp to a coupon sent to customers on their birthday—fall under one of three categories Customer Acquisition or lead generation, or how you drive new customers into your […]
How An Audit Can Be Good For Your Business
I recently met with JD, the owner of a furniture store in Muncie, IN. He used to operate independently but now is part of a regional franchise who provides marketing, inventory and technology support in […]
How To Find Value in Local Broadcast Media
The most important thing to realize in advertising is no media is perfect for every business, and each media (newspaper, radio, TV, direct mail, digital, social etc.) has its strengths and its flaws. When […]
How to Be an Intelligent Investor – And Advertiser
I believe the core principles of value investing in the stock market also apply to the world of advertising. Whether you’re buying stocks, or advertising, the goal is the same: create a profitable return on […]