About the Author: Shane Nichols

Hi, I’m Shane and thanks for taking the time to read my blog. I started writing because throughout my career I developed some contrarian views on marketing and advertising, which led me to publish my first book: The Intelligent Advertiser, The Definitive Guide to Finding Value in Broadcast Media. You can find it on Amazon here:

As digital media continues to explode, more and more business owners are ignoring some of the most basic customer acquisition, retention and up-selling tactics. Like, for example, direct mail. All in an effort to chase the the latest unproven digital fad, like social media.

I have a unique marketing background.  Not only have I sold media for some of the largest media companies in the world – including newspaper, radio, TV, magazines and digital media – I’ve been entrusted to professionally buy media – on behalf of some of the largest retailers in the country. 

This unique combination of experience plus years of study have sharpened my marketing skills, and I enjoy sharing what I’ve learned.  Teaching is where my passion really lies, in helping local business owners navigate a vast sea of advertising choices that are growing each day. 

I’m also a self-described personal finance nerd, having climbed out of $250,000 in debt when I was in my early 30’s. I hope you enjoy my posts about how I run my personal finances just like successful business.

And finally, I have been selling since I was 19, and I have a strong passion for the sales profession and the people in it.

I hope you enjoy, and if you ever would like to reach out please feel free to email me personally at intelligentadvertiser@gmail.com

Thank you – Shane